CASE
 


Public Relations and the Presidency: Strategies and Tactics for Effective Communications

    • List Price: $57.50
    • Member Price: $40.95

By John E. Ross and Carol P. Halstead
(CASE 2001)
Spiral bound


Product Details:

Based on data from more than 900 presidents and chief public relations officers, this book provides practical advice from more than 60 contributors, outlines key issues facing higher education, and pinpoints the role of PR in addressing numerous concerns.

Case studies from large and small, public an...

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