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Marketing Colleges & Universities: A Services Approach

    • List Price: $65.95
    • Member Price: $43.95

By Thomas J. Hayes
Learn how to compete successfully in today’s service economy. This book explains why superior service must be the foundation of your institution’s marketing program.


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In his latest book, globally renowned integrated marketing and branding expert Thomas J. Hayes reconsiders higher education marketing from a unique perspective: that of a service organization

Hayes identifies what it takes to provide quality service at your college or university, and why superior se...

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