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Online Innovations in Annual and Regular Giving: Ten Dozen Departures That Worked

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By Robert A. Burdenski

Information about online giving strategies, filled with examples of email appeals, annual giving web pages, web videos that make the case for gift support, social networking sites that open a whole new window into our relationships with our audiences and start-up annual giving programs that strive to be paper-free from Day 1.


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When author and fundraising consultant Bob Burdenski wrote the first Innovations in Annual Giving in 2003, information about online giving strategies took up just one chapter.

Now, he’s written an entire book on the topic. It’s filled with examples of email appeals, annual giving web pages, web vide...

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