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Richer Lives: Why Rich People Give

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By Theresa Lloyd and Beth Breeze
(Directory of Social Change, 2013)

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What motivates rich people to give to charitable causes? Educational fundraisers live and die by encouraging this philanthropic activity – but do they really understand wealthy donors’ motivations?

Richer Lives: Why Rich People Give is an in-depth, cohort-research investigation of why and how the we...

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