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Data Mining for Fund Raisers: How to Use Simple Statistics to Find Gold in Your Donor Database (Even if You Hate Statistics)

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By Peter B. Wylie
(CASE 2004)

Product Details:

Statistics — yes, statistics — can help you:

  • Save money on mail and phone costs,
  • Improve participation in your annual fund and
  • Generated more revenue from annual fund appeals.

Data Mining for Fund Raisers introduces an eight-step program that establishes a scoring system to help advancement prof...

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