With nearly 75 percent of community college presidents expected to retire in the next 10 years, big changes are in store for this increasingly vital sector of higher education. An influx of new leaders presents both a challenge and a huge opportunity for community college advancement efforts.

And yet, most new presidents will bring little or no advancement experience to the role. This new work is written by presidents for presidents to help inspire newcomers and veterans alike to usher in a new era of appreciation and support for community colleges. The chapters cover the major elements of institutional advancement, including fundraising, board relations, public-private partnerships, alumni relations, marketing and public relations.

Community college presidents, foundation directors, fundraisers and foundation boards all will reap the benefits with a better understanding of the leader’s role in fundraising and what it takes to support a successful advancement effort.

CASE item 29615

About the Author

Paul Heaton is director of the Center for Community College Advancement at CASE.