If you are one of the many talented, dedicated people at an understaffed community college or in a small college fundraising office who tends to rush from one urgent deadline to the next, Jeff Bagel, associate vice president of foundation and alumni relations at Erie Community College, has thrown you a lifeline. Annual Fundraising Plans Made Simple is your guide to finding the time to pause, to think and to plan. It shows you how to create a meaningful strategy that frames your work, communicates your value and reassures institutional leadership that you are on the right track.

Bagel, drawing on his wisdom and experience as a fundraising executive, gives you permission to step away from the usual. He makes a compelling case for developing a realistic annual fundraising plan and provides specific practical guidance and templates adaptable to an institution of any size and facing any set of circumstances. Bagel shows how proper planning can optimize your performance and that of your fundraising operation, as well as improve relationships with your president, foundation board members and colleagues.

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