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Managing Major Gift Fundraisers: A Contrarian's Guide

    • List Price: $54.95
    • Member Price: $38.95

By David Lively
In an era where 95 percent of the money comes from just five percent of the donors, securing major gifts is paramount for educational institutions. And yet, major gift fundraising programs are often managed using practices and rules of thumb that have not changed much since the 1980s.


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“This is a book every fundraiser and future fundraiser should read. David Lively’s experience and intellect provide a tremendously practical set of elements for managing and stimulating high major gift performance.”
-Jerry May
Vice President for Development
University of Michigan

In an era where 95 pe...

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