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      Back to Media Relations: Selected Chapters From the Handbook of Institutional Advancement
      Media Relations: Selected Chapters From the Handbook of Institutional Advancement
      Media Relations: Selected Chapters From the Handbook of Institutional Advancement
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      Media Relations: Selected Chapters From the Handbook of Institutional Advancement

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      Five selected chapters

      Handbook Editor: Peter McE. Buchanan

      (CASE 2000 and 2004)

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      Item Details:

      Selected Chapters:

      • Media Relations: Successfully Positioning Your Institution
      • Image and Institutional Identity
      • Crisis Communications
      • Issues Management: Balancing on a High Wire
      • Broadcast Communications: Getting the Word Out
      Back to Media Relations: Selected Chapters From the Handbook of Institutional Advancement

      Selected Chapters:

      • Media Relations: Successfully Positioning Your Institution
      • Image and Institutional Identity
      • Crisis Communications
      • Issues Management: Balancing on a High Wire
      • Broadcast Communications: Getting the Word Out

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