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Edited By Jasmine Stewart Carter, Daniel Nugent and Robyn Neeley
With advice from more than 20 student advancement experts, Lasting Impressions takes a look at the proven return on investment in building a strong student advancement program and offers practical advice for starting a student advancement program or revitalizing an existing one.
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Research shows that donors are more likely to make major gift commitments later in life if they give their first philanthropic support as young alumni. In turn, young alumni are more likely to remain engaged and supportive if those relationships with your institution begin when these constituents...
Research shows that donors are more likely to make major gift commitments later in life if they give their first philanthropic support as young alumni. In turn, young alumni are more likely to remain engaged and supportive if those relationships with your institution begin when these constituents first set foot on campus as students. To ensure this type of life-long engagement, colleges and universities must implement and consistently evaluate strategic advancement programs aimed at engaging students throughout their time on campus.
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