For most organizations, the giving decisions of a small number of philanthropic partners determine the organization's overall scale of accomplishment and extent of mission fulfillment. Framed another way, most organizations find that a very small number of donors provide the largest and most impactful philanthropic gifts. Accordingly, this book argues that while organizational leaders must of course fulfill varied responsibilities for engaging all donors, they should be particularly intentional about allocating time, energy and other resources in a disciplined effort focused on that small group of potential philanthropic partners who are in a position to provide transformative gifts.

With full appreciation for the need to engage thousands or tens of thousands of constituents in meaningful ways, this book urges that every organization create a principal gift program focused on 40 potential individual and institutional donors.

CASE product code: 29624