Statistics — yes, statistics — can help you:

• Save money on mail and phone costs,
• Improve participation in your annual fund and
• Generated more revenue from annual fund appeals.

Data Mining for Fund Raisers introduces an eight-step program that establishes a scoring system to help advancement professionals achieve their most vital goals: saving as much money as possible on appeals and making as much money as possible on appeals. Written in a lively and practical manner, this book shows you how take advantage of a powerful yet often-overlooked tool for improving fund raising results.

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About the Author
Peter B. Wylie of Margolis-Wylie Associates is an industrial psychologist/data analyst who teaches advancement professionals how to mine their own databases to find predictors of giving.