By Peter B. Wylie(CASE 2004)Softcover
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Statistics — yes, statistics — can help you:
Data Mining for Fund Raisers introduces an eight-step program that establishes a scoring system to help advancement...
Data Mining for Fund Raisers introduces an eight-step program that establishes a scoring system to help advancement professionals achieve their most vital goals: saving as much money as possible on appeals and making as much money as possible on appeals. Written in a lively and practical manner, this book shows you how take advantage of a powerful yet often-overlooked tool for improving fund raising results.
CASE item 28208
About the AuthorPeter B. Wylie of Margolis-Wylie Associates is an industrial psychologist/data analyst who teaches advancement professionals how to mine their own databases to find predictors of giving.