By Bobbie J. StrandThis definitive text on prospect development covers the field from start to finish: tools and practices; data mining and database screening; volunteer screening; fact finding; rating; prospect pyramids; tracking and management; gift accounting and stewardship.
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Bobbie J. Strand, a pioneer in the field of major gift prospecting, has written the definitive text on prospect development. She covers the field from start to finish, with the partnerships between researcher and fundraiser, and donor and institution firmly in mind. She covers:
Every major gift office, small or large in size, needs a copy of this important book.
CASE item 28355
About the AuthorBobbie J. Strand is a partner with Bentz Whaley Flessner and is a nationally recognized leader in major gift and prospect development, capital campaign planning and implementation, major gift management, cultivation and solicitation strategy development. She began her work in development at Kalamazoo College. She is a frequent public speaker and has chaired conferences on major donor research for CASE. She has received numerous awards for her work.