By John E. Ross and Carol P. Halstead(CASE 2001)Spiral bound
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Based on data from more than 900 presidents and chief public relations officers, this book provides practical advice from more than 60 contributors, outlines key issues facing higher education, and pinpoints the role of PR in addressing numerous concerns.
Case studies from large and small, public...
Case studies from large and small, public and private, four-year and two-year colleges and universities tackle such topics as:
CASE item 28146