By Thomas J. Hayes Learn how to compete successfully in today’s service economy. This book explains why superior service must be the foundation of your institution’s marketing program.
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In his latest book, globally renowned integrated marketing and branding expert Thomas J. Hayes reconsiders higher education marketing from a unique perspective: that of a service organization
Hayes identifies what it takes to provide quality service at your college or university, and why superior...
Hayes identifies what it takes to provide quality service at your college or university, and why superior service must be the foundation of your institution’s marketing program.
This book is the Outstanding Published Scholarship winner for the 2009 CASE Alice L. Beeman Award for Outstanding Research in Communications and Marketing for Educational Advancement.
CASE item 28347
About the AuthorTom Hayes is vice president and partner at SimpsonScarborough and a professor of marketing at Xavier University in Ohio, where he has taught for more than 30 years. He has also served as chair of the marketing department and as the director of institutional advancement. Before taking on the responsibilities of department chair, he served as vice president of research services at Qualitative Associates, a full-service qualitative research firm in Cincinnati.