Today’s economy demands that educational and other nonprofit institutions address poor retention rates within their advancement teams. The departure of an advancement officer can be devastating to fundraising goals. Changes in staff:

• Confuse donors,
• Complicate gift discussions and
• Hurt the morale of the institution’s greatest donors and friends.

When turnover is high, morale plummets, effectiveness decreases, and organizations fatigue.

This step-by-step approach to building a comprehensive people first program for recruiting, developing, and retaining advancement professionals can help you reduce runaway turnover. Author Jon Croteau created his program based on many years of research, interwoven with real-life examples from real experiences.

Includes 24 ready-to-adapt questionnaires, outlines, surveys, letters, schedules and plans that make up a powerful toolkit to get you started from day one.

CASE item 29506

About the Author
Jon Derek Croteau is vice president and partner at Witt/Kieffer. A leading expert in human capital assessment and advancement leadership, Croteau is the former assistant vice president for campaign planning and operations and assistant vice president for advancement services/director of organizational development and human capital management for Carnegie Mellon University in Pittsburgh. He is the editor of Effective Measures: The Return on Investing in Talent Management (CASE 2102) and co-author of Making the Case for Leadership: Profiles of Chief Advancement Officers in Higher Education. He is adjunct professor in the Warner School of Education at the University of Rochester. Croteau holds an Ed.D. from Boston University, a master’s degree from Northwestern University, and a bachelor’s from Emerson College.