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"The consumer experience has changed with the explosion of the subscription economy (think: Netflix, Spotify, Blue Apron, YouTube TV, etc.). People expect the companies they connect to deliver a personalized, continually useful experience in return.
What would your advancement team look like if it...
What would your advancement team look like if it applied these same principles?
You would prioritize one-on-one relationships over the institution's needs or generating a one-time gift, grow the donor base by emphasizing retention first, drive meaningful engagement, and constantly finding new ways to deliver ongoing value to alumni that leads to long-term loyalty."
Speakers:Brent GrinnaFounder & CEO EverTrue
Steve HallVice President for Alumni Relations Boston University