Our new, physically distant reality is the demise of static, one-size-fits-all, print-centric thinking. In this webinar, you will learn how TCU proactively addressed the need to step away from tradition and embrace a digital-first approach to engaging major donors and prospects by using the Ovrture platform. By leveraging a digital-first approach to major donor communications TCU has been able to achieve donor/prospect delight via hyper-tailored content, take a data-driven donor-centric approach to engagement, and add an essential, but connected node to its digital ecosystem.

Speakers:

Michelle Clark, Associate Vice Chancellor, Advancement Strategy and Administration, TCU
Chris Snavely, Managing Partner, Ovrture
Charlie Melichar, Senior Consultant & Principal, Strategic Communications, Marts + Lundy