Ashley Budd has led a digital content effort at Cornell University to streamline communications and centralise digital content offers with incredible results.

In this CASE Masterclass, Ashley explains how to organise teams, production efforts, and content offerings in six practical steps. She shares insights from email marketing, web content strategy, and online events.

Read here for more details of this Masterclass.

Additional reference material:
Cornell Alumni Volunteer – Sample Role Description for Social Media Ambassadors

About the Speaker:

Ashley Budd, Director of Marketing Operations, Alumni Affairs and Development, Cornell University

Ashley Budd is director of digital marketing for alumni affairs and development at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a digital strategist and project manager for the division. She runs a small team based in Ithaca, N.Y., executing social media, digital content and digital marketing analytics.

Prior to joining the digital team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She serves as producer for the Higher Ed Live network, a podcast exploring innovations and trends in higher education. She speaks before national non-profit groups and appears regularly at higher education conferences including Confab Events, NACAC, HighEdWeb and CASE.