Philanthropy is vital to the long-term sustainability of U.S. colleges and universities—as other sources of annual revenue are under increasing duress. Given their growing frequency and importance, multimillion-dollar and billion-dollar fundraising campaigns require the careful attention of governing board and institutionally related foundation board members.

This practical guide offers board members a thorough grounding in the basic principles of comprehensive campaigns. Edited by industry leaders and featuring contributions from higher education fundraising experts, the chapters help guide board discussions as their institutions plan for a campaign. Each chapter also highlights how the board’s active engagement can assist in campaign execution. A list of questions board members might ask regarding a campaign during its various phases concludes each chapter. The book also includes a glossary of campaign terms that board members may encounter during board discussions.