This presentation will discuss the tools and techniques you should be using to communicate effectively with your donors and how the fundraising landscape has changed since the coronavirus pandemic. Anthony will discuss how cultivation has become one of the most valuable tools in your arsenal for the long-term sustainability of your annual fund. Other topics discussed will be the use of telephone outreach during this time of crisis and how to create a multi-channel strategy to incorporate email solicitations, direct mail, text to give, and social media.