Although they work toward similar goals, development and alumni relations offices have often worked in silos, with little or no collaboration—and sometimes even at cross-purposes. Today, though, savvy schools recognize that advancement works best when alumni relations and development staffs work together to ensure the greatest potential for success for their institution. But achieving true collaboration takes hard work.

In We Are Family: Integrating Alumni Relations and Development for Advancement Success, expert John Feudo shares countless examples of schools that have successfully integrated their development and alumni relations operations. Feudo talked with scores of development and alumni relations professionals in institutions worldwide about how they have managed integration of these two critical functions. He shares numerous ideas for building cohesiveness between the alumni relations and development functions—while also noting some of the challenges and potential pitfalls. Packed with practical tips, We Are Family is designed to help drive the advancement culture so that staff members collaborate as part of one team, with a shared vision and goals that they can all own and embrace.
Currently vice chancellor for advancement at the University of Massachusetts Lowell, John Feudo has three decades of experience in advancement and non-profit management. His experience includes senior-level positions in both development and alumni relations. This is his seventh book for CASE.

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