When John H. Taylor asked colleagues in advancement services during the COVID-19 pandemic, "What keeps you up at night?" the responses he received revolved around five general themes: fundamental issues and challenges, donor relations and stewardship, biographical and gift records, prospect development, and technology in advancement. Taylor kept these themes in mind as he updated his classic work Advancement Services Strategies: A Reference Guide for Advancement Professionals.

This fourth edition acknowledges that advancement services professionals' roles have continued to shift and are vastly more complex than they were when the first edition was published in 1999. Despite such changes, however, advancement services professionals remain responsible for overseeing fundamental tasks that ensure the success of all advancement programs. All advancement services professionals, regardless of role or function, will benefit from the topics that Taylor and 13 of his colleagues cover in the book's 25 chapters, as they share critical information that is valuable to the entire advancement profession but aimed specifically at the world of advancement services.

This updated resource is sure to help advancement services professionals discover new ideas, reinforce methodology, and offer essential guidance for years to come. As Taylor writes of advancement services professionals, "We are a force to be reckoned with!" Thanks to the experience and knowledge that Taylor and his colleagues provide, those in the field will feel prepared to handle whatever comes their way.

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