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When a small group of professionals met in a hotel conference room in 1974 to discuss the merger of two organizations, they could not have imagined how the seed they were planting would blossom. In the 50 years since the founding of the Council for Advancement and Support of Education (CASE), the...
When a small group of professionals met in a hotel conference room in 1974 to discuss the merger of two organizations, they could not have imagined how the seed they were planting would blossom. In the 50 years since the founding of the Council for Advancement and Support of Education (CASE), the organization and the advancement professionals it serves have witnessed and created remarkable changes in their own backyards and around the world. CASE at 50 provides a thorough and intimate record of the many decisions, risks, strategies, and individual and organizational efforts that enabled CASE to become the global force that it is today.
Rob Moore, who previously served as both a special adviser to the CEO and the vice president for marketing and communications at CASE, recounts in great detail the different phases of CASE’s life over the past five decades. He introduces numerous leaders, staff members, and volunteers who have played a role in CASE’s growth and describes the organization’s pivots in response to events in the field and in the world at large, including the recent COVID-19 pandemic. Personal anecdotes from people who have given their time, expertise, and passion to CASE over the years show what CASE has meant—both personally and professionally—to members and the profession.
CASE at 50 shows the many ways in which the association has evolved from its start in a conference room to its current status as a leading global education organization. And while CASE and its leaders, staff, and members aspire to—and are sure to accomplish—so much more in the coming years, this book offers an invaluable look at the history that is simply the prologue for an incredible future for CASE and the advancement profession. This book will undoubtedly leave you saying, “What a remarkable 50 years! What will the next 50 bring?”
Item number: 29632