This highly anticipated second edition adds even more value to one of CASE’s top-selling books, which has been sold in more than 30 countries and is an essential resource for fundraisers worldwide. Annual Fundraising Plans Made Simple, 2nd Edition offers new advice from successful development professionals, easy-to-use templates, and a new chapter with insights from leading practitioners about their own best practices.

Author Jeff Bagel is a nationally recognized fundraising consultant, speaker, and executive who draws on his own experience to challenge fundraising professionals to step away from their usual ways of doing business. He makes a compelling case for developing a realistic annual fundraising plan and provides specific and practical guidance and resources that are adaptable to institutions in any sector and of any size that are facing any set of circumstances. This book is the perfect tool to help professionals create a meaningful strategy that frames their work, communicates value, and reassures leadership that they are on the right track. Annual Fundraising Plans Made Simple, 2nd Edition should be in every development professional’s library—and supplemented with their own notes and highlighting of the many pieces of wisdom that are sure to guide and inspire their work in the years to come.