It started with a handwritten checklist and evolved into a solid action plan for her new role as a university vice president of communications and marketing. After a decade of leadership as a vice president, Melissa Farmer Richards has written a comprehensive handbook to help others in similar roles. Based on Richards’ Three Fundamentals of Leadership™, The 30-60-90-Day Handbook provides a strategic road map for a leader’s first three months in a new job or a refresher for seasoned pros.

This essential handbook divides the first 90 days of a leader’s new role into three manageable yet critical goals: Build trust, earn credibility, and demonstrate commitment. In each section, Richards covers why that goal is pivotal in a leader’s journey and gives practical and inspirational guidance to help leaders jump-start their team’s success. The book’s strategic and tactical approach will enable communications and marketing professionals in higher education to feel more prepared and confident when they take on a potentially daunting challenge.

This bundle includes The 30-60-90-Day Checklist Workbook, which provides all of the checklists and questions from the handbook in an easy-to-use format. Leaders can use this handbook to take notes, add questions, and include checklist items that are relevant to their own institutions. This workbook can serve as a “living” document for leaders to refine throughout the first 90 days in a new role to ensure continued success.

With 30 years of experience as a marketing executive in the tech start-up and higher education spaces, Richards shares deep insights into how to manage, motivate, and cultivate high-performing teams and offers key questions and checklists for planning budgets, developing brand strategy, preparing for crisis communications, nurturing a leadership mindset, and more. While The 30-60-90-Day Handbook and the accompanying workbook aim to support leaders as they begin a new role, both will surely be resources they turn to again and again to achieve their personal, team, and institutional goals.

Item number: 29785
ISBN-10: 0-89964-476-7
ISBN-13: 978-0-89964-476-9