The university has inspired one of humanity’s most memorable experiences: a community of truth-seekers—teachers and students—who share the belief that reasoning together allows us to pause, examine forms and limits, push boundaries, and dare to take one more step forward.

A Memorable Experience: A Strategic Approach to University Reputation seeks to help readers understand the institutional reality of universities and the extent of their contributions to the world. To accomplish this goal, author Santiago Fernández-Gubieda looks at the university through a unique lens: a conceptual framework of corporate reputation adapted for universities, along with a proposal for how to cultivate and strengthen this reputation. He provides both a theoretical analysis of the concept of reputation and a practical examination for how reputation affects the governance of universities. In this thoughtful book, Fernández-Gubieda presents reputation as a principle of integrity that can support universities’ credibility and relevance in today’s society.

A Memorable Experience—which has been translated from the original Spanish version—is likely “the first definitive text to address this increasingly important topic and should be the subject of considerable interest and provocation for wider debate,” Dame Nancy Rothwell, former President and Vice-Chancellor of the University of Manchester, writes in the foreword. Fernández-Gubieda offers leaders a wealth of background information and new ideas to consider as they strive to bolster their institution’s reputation in the years to come.

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