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By Robert A. BurdenskiAnnual giving expert Robert A. Burdenski—author of the 2003 best-seller Innovations in Annual Giving—has once again collected the best and brightest ideas to share with annual giving directors everywhere. Burdenski not only tells the story of ten educational institutions that came up with a better way, he explains how they did it.
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Annual giving expert Robert A. Burdenski—author of the 2003 best-seller Innovations in Annual Giving—has once again collected the best and brightest ideas to share with annual giving directors everywhere. Burdenski not only tells the story of ten educational institutions that came up with a better...
Annual giving expert Robert A. Burdenski—author of the 2003 best-seller Innovations in Annual Giving—has once again collected the best and brightest ideas to share with annual giving directors everywhere. Burdenski not only tells the story of ten educational institutions that came up with a better way, he explains how they did it.
In this book, Burdenski draws on examples from around the globe: Europe, the U.K., Asia, as well as North America.
Filled with direct mail pieces, web pages, brochures, postcards and other annual giving communications, the illustrations alone provide a wealth of ideas.
A must-have for anyone working with annual funds.
CASE item 29503
About the AuthorBob Burdenski is an internationally recognized expert in annual giving, direct marketing and alumni relations program strategies. He has spent more than 17 years in fundraising and has served as an annual giving program consultant for the past 10 years. He has worked with more than 100 institutions throughout the world, including the National University of Singapore, the University of Sydney, New York University and the London Business School.
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