You don’t have to be a math whiz to appreciate the benefits of data-driven decision-making.

In fact, whether you’re the director of the annual fund, prospect research, major giving or alumni relations, a data analyst, or the vice president of advancement, you’ll find a trove of ideas in this book for pulling your organization into the Age of Data.

The book’s engaging and conversational tone walks the readers through strong arguments for why an organization should adopt data-driven decision-making as well as explanations of basic issues such as getting data, what to ask for and what operations to perform once the data is in hand. It also includes examples of useful and common analyses to give the reader the “feel” of what data analysis is all about.

Many unsuspecting people have an innate aptitude for quantitative reasoning that is waiting to be awakened by clearly explained examples relevant to their daily work. Let this engaging book awaken that aptitude in you or your staff.

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