When author and fundraising consultant Bob Burdenski wrote the first Innovations in Annual Giving in 2003, information about online giving strategies took up just one chapter.

Now, he’s written an entire book on this rich and expansive topic. It’s filled with examples of email appeals, annual giving web pages, web videos that make the case for gift support, social networking sites that open a whole new window into our relationships with our audiences and start-up annual giving programs that strive to be paper-free from Day 1. (The e-book edition has hyperlinks that will take you right to the examples.)

The book also looks at using the proper mix of channels (social media, direct mail, phonathons) in order to get your appeal to the right people at the right time. Moreover, Burdenski shows how these new techniques can enliven the tried and true tools of annual giving like direct mail and phonathons.

Exactly what does the Internet make possible that we couldn’t previously accomplish in annual giving? This latest Innovations book will help you answer that question.

CASE item 29608