Newcomers to alumni relations have been relying on John Feudo’s Alumni Relations: A Newcomer’s Guide to Success since the first edition appeared in 1999. Now, a thoroughly revised and updated edition is available.

Drawing upon the expertise and collective wisdom of more than 30 experts in the field, this second edition of Feudo’s classic book (and a CASE best seller) is a must-have for professionals new to the world of alumni relations. Alumni Relations offers an overview of the many aspects of the field and is filled with practical advice on a variety of topics, including:

• Managing volunteers
• Capitalizing on campaigns
• Building a relationship with athletics
• Strategic planning
• Budgeting
• Young alumni programming
• Clubs and chapters
• Homecomings
• Reunions
• Career services
• Lifelong learning
• Dues
• Affinity groups
• Marketing and merchandising
• International programming
• Small shops
• Benchmarking

You'll turn to this handbook again and again for winning ideas that really work.

CASE item 29601U

About the Author

John Feudo is vice chancellor for advancement at UMass Lowell.

As a former fundraising and alumni relations consultant, Feudo has worked with more than 75 colleges, universities and organizations around the world. He is also an award-winning speaker and author, having published five books in the field of advancement.

Feudo has taught, lectured and provided training programs at colleges and universities around the United States and has spoken to audiences worldwide.