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The Challenge of Being Distinctive: What You Stand For and How It Delivers Strategic Advantage

    • List Price: $64.50
    • Member Price: $48.50

By Susannah Baker and Anna Myers
How do you distinguish your institution from others when competing for students, funding and reputation? How can you achieve strategic advantage in a way that resonates with your audiences?

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“This book does shine a light on what can make a university stand out and how an institution can tell its stakeholders and audience about everything that makes it really special.”
Professor Alistair Fitt, Vice-Chancellor, Oxford Brookes University

“This book addresses a gap in any university book she...

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