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#Follow the Leader: Lessons in Social Media Success from #HigherEd CEOs

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By Dan Zaiontz
(EDUniverse 2015)

Product Details:

Once upon a time, college and university presidents distrusted social media. But no more. Presidents are using social media to amplify their voices and to engage with constituents by sharing their ideas with leading journalists on Twitter, gaining followers among students and parents on Facebook, an...

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