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Ideas for Annual Giving: Pea Pods, Parachutes and Other Designs for Boosting Alumni Participation

    • List Price: $54.95
    • Member Price: $38.95

By Daniel E. Allenby

(CASE 2016)



Product Details:

Annual giving is about people and their motives for supporting the institutions that reflect the things they care about most. According to Dan Allenby, good annual giving is less about asking for money and more about understanding why volunteers and donors do what they do and then using this underst...

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